Browsing iFilm today, I felt impelled to watch ‘Come to the prom with me’ again. It is currently sitting at over 560,000 views from the site. Wow. Viral video is thriving thanks to a healthy dose of additional bandwidth and technological progress. Coupled with the vlogging phenomena which is about to hit big time, it feels as [...]
Thanks to James @ Kinross and Render (www.kinrossrender.com/), and Kevin Perlmutter, European head of PR @ Xerox, we recently received an invite to speak at the Xerox international PR summit in Milan and, of course, obliged. It was a bit of a rush job – getting in and out of Milan and up and down from [...]
We’ve just got back from the latest WOMMA (Word Of Mouth Marketing Association) conference in Orlando, USA and had a great time. It’s the second of its type; the first taking part in Chicago last year. It was a great opportunity for WOMMA members to get together and discuss the burgeoning word of mouth marketing [...]
