Archive for February, 2006

AA Meeting

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Although I like a beer or two, sometimes more, I’m not yet ready for temperance. Instead I went to another AA meeting, this time in Paris with a certain Andy Abramson, administrator of the N90 Blogger Relations Programme. As we are both Nokia agencies in the WOM space, it was an opportunity to discuss ways [...]


Mike Davison, February 28th, 2006
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What is a WOM blog anyway?

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Well, thanks for asking
It’s not a half woman, half blog - nor is it enunciated ’womb log’ (interesting concept and possibly the next frontier of blogging).
We came up with the idea to help the consumer get involved in brand buzz as well as allow the brand to join the conversation.
WOM blogs are there to help [...]


Mike Davison, February 27th, 2006
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Age Concern

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Quick heads up on our newly released viral for Age Concern and Age Concern Lottery called ‘Sands of Time’. Its a fun way of introducing quite a serious subject. Spot how many stars from the past you recognise from a recent picture. Its harder than you think.
Starter for 10. Who’s this 60’s goddess?
http://www.1000heads.com/sandsoftime/
 
 


Mike Davison, February 5th, 2006
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