Bloggers like free booze
By Mike DavisonScoop of the century? Well not quite except clever application of the principle has led to some seriously good WOM for the company as well as shiny new contracts. I wonder if the ratio of typos on the target blogs increased as a result of the complimentary libation.
http://theblogconsultancy.typepad.com/techpr/2006/02/blogging_boosts.html
