It happens online first

Citibank has been the target of a thick wad of blogosphere vitriol following a security lockdown which has left customers without access to their accounts. Read more here and here. Negative buzz has been building up for several days now and yet its not really surfaced offline.

Again, its in the WOM and consumer generated media space where a company crisis has bubbled up first. PR machines, take note!

Brought into the world on Tuesday, March 7th, 2006 and filed under Uncategorized.