Probably the only blog post we’ll ever make on the subject but had to give props to this viral microsite from the California Milk Processor Board. http://www.cowabduction.com/ Totally bananaramas.
Article on Brand Republic on the recently launched 2Talkabout network. Its a network of company sponsored blogs that aim to give consumers a platform on which to talk about the brand. From the piece: "The motor company [Honda] is the first brand to associate itself with the network, 2TalkAbout.com, which lets audiences publish their views as well [...]
No, not my mother in law or the village public house – Jack Trout to be specific. His recent piece in Forbes casts doubt over the importance of WOM as a marketing vehicle. He makes the following observation; "I want to see that message delivered. Buzz can get your name mentioned but you can’t depend [...]
Walmart/Edelman’s tactic of feeding PR material to bloggers in the hope they buzz about it is not a pollution of the space but an inevitable consequence of the rising power of consumer generated media. New York Times article here. "In the messages, Wal-Mart promotes positive news about itself, like the high number of job applications it received at [...]
According to some of the latest Jupiter research, most web users prefer to research online and buy offline. The findings question the accuracy of measuring the success of online campaigns purely by direct clickthrough sales. Food for thought for companies all too willing to measure campaign effectiveness in online terms alone. The study highlights a need for a more holistic measurement [...]
Recent Forrester research suggests over 1/3 of consumer media time is now being spent online. The study also polls marketing executives with nearly 70% asserting that online branding campaigns are at least as effective or more effective than offline campaigns. With trust in tradtitional media on the wane (esp TV ad campaigns which are now among the least trusted sources [...]
Interesting results from a recent Wharton study on negative WOM. Here are some snippets: "Only 6% of shoppers who experienced a problem with a retailer contacted the company, but 31% went on to tell friends, family or colleagues what happened". "Overall, if 100 people have a bad experience, a retailer stands to lose between 32 and 36 current [...]
Citibank has been the target of a thick wad of blogosphere vitriol following a security lockdown which has left customers without access to their accounts. Read more here and here. Negative buzz has been building up for several days now and yet its not really surfaced offline. Again, its in the WOM and consumer generated media space where a company crisis [...]
No I really do. If Aston Martin sent me a car, I would blog about it all day and tell my friends how brilliant it is. Ehheeemmm??? Mr Aston???? Mr Martin???? OK then can I have a free book or some wine please?
Seems like free booze is not enough (read here). Bloggers are now being given free books to read, review and buzz about. Hillstead publishing has announced it plans to donate 250 copies of "Living the Artist’s Life" to blogosphere bookworms. Two thumbs up from here! Interesting to know if or how they plan to measure the effects. I [...]
