Interesting piece from Joseph Mann, looking at the contemporary power of WOM. His figures on the increasing influence of WOM are spot on – with over 90% of consumers trusting WOM more than any other information source. He’s even going to trial his own WOM analysis tool based on some free to air search engines [...]
The Washington Post has recently published an article linking consumer generated media, consumer buying habits and brand reputations. "individual opinions blasted out in cyberspace are becoming an increasingly powerful force. Together, they form the fabric of online word of mouth that can determine the hottest new product, make or break a TV show, or set off a [...]
Need information from the blogoshere, even while offline? Rasasa sends your feeds via SMS as well. IM and email are also options. Thanks to Steve Rubel for the heads up.
Not only has Apple’s new iLife software got easy to use built in podcasting functionality, there’s also a new book on the way from McGraw-Hill called ‘Everything to do with podcasting’. Shel Holtz and Neville Hobson are the chosen authors of the book which will focus on business applications. As Hobson explains; "As the planned [...]
Wells Fargo and Gallup have recently released a study suggesting that small businesses prefer word of mouth over paid advertising. "A small business owner is more likely to talk to their hairdresser, their plumber, or their neighbors about their business, rather than spending their hard-earned capital on advertising". Courtesy of iMedia Connection.
Interesting precis on OMD of a panel discussion (inc Intelliseek’s Blackshaw and Cymfony’s Nail) at the Search Engine Strategies conference in New York. Up for debate was the spectre of negative WOM with both guys expressing the necessity for companies to 1/understand and 2/ find ways of responding to it. Nail points out there are long term benefits to be [...]
Most marketing and PR campaigns talk about managing and promoting. There’s a lot of push and often not much lead. But there’s a declining dividend in eulogising about clients’ commitment to customer service when the customers are painting a very different picture and sharing it in online. Understanding what consumers already know, already think and already share with each other is [...]
Interesting conference ending tomorrow (sorry) in Paolo Alto (too far anyhow) called the NewComm Forum (website here), which is looking at "New Strategies for PR, Marketing, Advertising". Among the panelists chewing the fat over corporate blogging today was Jeremiah Owyang, global web manager for Hitachi Data Systems. He makes some interesting points about the need [...]
Scoop of the century? Well not quite except clever application of the principle has led to some seriously good WOM for the company as well as shiny new contracts. I wonder if the ratio of typos on the target blogs increased as a result of the complimentary libation. http://theblogconsultancy.typepad.com/techpr/2006/02/blogging_boosts.html
No way, but there are new requirements for running a successful campaign. Web positioning is a strategy for placement of viral marketing material in front of large online audiences is now a necessary part of the viral marketing campaign. This is particularly important with corporate material which is often not risky enough to create true [...]
