Research online buy offline

According to some of the latest Jupiter research, most web users prefer to research online and buy offline. The findings question the accuracy of measuring the success of online campaigns purely by direct clickthrough sales. Food for thought for companies all too willing to measure campaign effectiveness in online terms alone.

The study highlights a need for a more holistic measurement strategy for online activity so important successes seen offline do not go unnoticed.

Grab the ‘Post-Holiday Online Shopping Study’ as a PDF here.

Brought into the world on Thursday, March 9th, 2006 and filed under Uncategorized.