Washington Post article on brand buzz

The Washington Post has recently published an article linking consumer generated media, consumer buying habits and brand reputations.

"individual opinions blasted out in cyberspace are becoming an increasingly powerful force. Together, they form the fabric of online word of mouth that can determine the hottest new product, make or break a TV show, or set off a customer revolt."

The piece points out how companies deploying an effective consumer monitoring campaign will be able to catch trends, spot consumer issues and avert crises.

Great to see this kind of research model given well needed emphasis in the traditional media. Link to the article below.

http://www.washingtonpost.com/wp-dyn/content/article/2006/03/02/AR2006030201829.html

And we know it works. We’ve proved it via our Brand Watch service for many clients.

Brought into the world on Sunday, March 5th, 2006 and filed under Uncategorized.