Web’s best for branding

Recent Forrester research suggests over 1/3 of consumer media time is now being spent online.

The study also polls marketing executives with nearly 70% asserting that online branding campaigns are at least as effective or more effective than offline campaigns.

With trust in tradtitional media on the wane (esp TV ad campaigns which are now among the least trusted sources of advertising according to most recent studies) consumers are looking for new ways to interact and engage with brands and online is now a preferred meeting place.

Read Shane for more detail on the Forrester survey.

Brought into the world on Thursday, March 9th, 2006 and filed under Uncategorized.