Brands warned against ignoring bloggers

Latest Jupiter research warns brands of the dangers of ignoring what consumers are saying online. The study concludes that, although 53% of web users view rather than post information, they are influenced by a hardcore of vocal brand commentators who have the ability to adversely affect brand reputations. Julian Smith, report lead analyst says;

"Organisations ignoring community based influencers face the danger of small-scale disgruntlement being exposed to a mass audience, resulting in a disproportionately large-scale public relations problem that can directly affect their bottom-line.”

Thanks to Netimperative.

Brought into the world on Friday, April 21st, 2006 and filed under Uncategorized.