This year’s UK company away day conference passed (mostly) without event despite the inclusion of Tequila Redbulls into the mix when the business end of things was all wrapped up. A few sore heads in the offices but big respect to everyone (bar financial controller Joanne who still has her head down the toilet apparently) for [...]
Fresh from e-marketing summit in Finland, official winners of Eurovision 2006. Lordi effigies hanging proudly from bars denoted a nation’s pride in the sacking of this insipid but curiously fascinating event. WOM online had an important role to play in mobilising Lordi advocates to vote crazy monster death metal over cheese. Cool. Thanks to Naked’s Hayley for making [...]
From the Online Marketing Show website… Jamie Kantrowitz, senior VP marketing Europe for MySpace and a keynote speaker at this year’s Online Marketing Show says that it is fatal to underestimate the power that social networks now have… Indeed! Read more below. http://www.onlinemarketingshow.co.uk/show_news/02.html
Interesting piece by Pete Blackshaw on the complete lack of synergy between marketing and consumer affairs departments within many big organisations. "There’s a conspicuous, almost-comical division between the marketing and consumer affairs departments, and this makes absolutely no sense in this age of consumer control, media fragmentation, and engagement as a core advertising effectiveness metric." As a research house as well [...]
Not particularly ‘on-blog’ but WTH. Good old WOM winged this unforgettable site to my inbox. I’ll let Graham take it from here… http://www.feargod.net/fluff.html
From Womnibus Weekly… Eighty-nine percent of Internet users share content via email, according to a Sharpe Partners study on viral marketing, and they do it often. More than half (63%) shared content at least once a week, and 25% shared almost daily. Ranked from most to least, the most popular content shared by email was: [...]
New study by Yahoo on how shopping and purchasing habits offline are increasingly shaped by social media. "As the most trusted source for information, the Internet also offers "communal shopping" — access to a vast community of fellow shoppers, who share knowledge, shopping tools, product reviews and even coupons to help others make purchase decisions. [...]
WOMMA’s next event is in San Fransisco in late June. Well worth making the trip to if its anything like the Orlando conference. Rob Scobel and Shel Israel are down as keynotes and are always good value. Check out http://www.womma.org/wombat2/ for more information.
Although I understand, agree with, and encourage opinion former programmes (see here for Matthew Stradiotto’s latest WOMMA tips), what about more outreach programmes with guys and gals less likely to be immediately identified as ‘opinion formers’ or thought leaders – especially online. The metrics used to govern importance are often based on establishment or longevity in [...]
