Talking must also involve listening
By Mike DavisonInteresting piece by Pete Blackshaw on the complete lack of synergy between marketing and consumer affairs departments within many big organisations.
"There’s a conspicuous, almost-comical division between the marketing and consumer affairs departments, and this makes absolutely no sense in this age of consumer control, media fragmentation, and engagement as a core advertising effectiveness metric."
As a research house as well as marketing strategist, its obvious to us @ 1000heads how complimentary both sides are - and in reality how fractured the picture often is.
