Talking must also involve listening

By Mike Davison

Interesting piece by Pete Blackshaw on the complete lack of synergy between marketing and consumer affairs departments within many big organisations.

"There’s a conspicuous, almost-comical division between the marketing and consumer affairs departments, and this makes absolutely no sense in this age of consumer control, media fragmentation, and engagement as a core advertising effectiveness metric."

As a research house as well as marketing strategist, its obvious to us @ 1000heads how complimentary both sides are – and in reality how fractured the picture often is.

http://www.clickz.com/experts/brand/cmo/article.php/3605911

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Brought into the world on Tuesday, May 16th, 2006 and filed under Uncategorized.

  • http://www.consumergeneratedmedia.com Pete Blackshaw

    Glad to see we’re aligned. Let’s keep trading notes.

  • http://www.1000heads.com blogadmin

    Thanks for the contribution, Pete. Interestingly enough we are in talks with a company at the moment who are attempting to change their internal culture for this very reason.
    The times, they might be a changin’ …slowly