What about the little guy?
By Mike DavisonAlthough I understand, agree with, and encourage opinion former programmes (see here for Matthew Stradiotto’s latest WOMMA tips), what about more outreach programmes with guys and gals less likely to be immediately identified as ‘opinion formers’ or thought leaders – especially online. The metrics used to govern importance are often based on establishment or longevity in a community. However, just think what a thrill it is to be singled out as special by a brand and given special access to products and services without needing a post count of 10,000. Outreach programmes feel better put together and better balanced if they are inclusive of consumers of many perceived levels. And you just might generate a customer for life by treating that individual in an unexpectedly special way. The best gifts you never see coming!
