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Re Daniel Pearl post on the BBC editors blog. He discusses the way consumers are now changing TV by using new technology to have their say on what they like and dislike. Both email and blogging are key channels used by the BBC to check the consumer pulse. What is fascinating is the immediacy of the effect of [...]
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Keller Fay’s new study purports to dismiss the widely held belief that WOM must come from brands and products offering new and innovative experiences. I am not sure I’ve ever believed that WOM has to start with crazy innovation or madcap stunts. I think the exceptional is a great catalyst but it’s often the plug [...]
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Thanks once again to Steve B for this one. Love the idea! Essentially with MyBlogLog you can now build up a community around your blog and build a much more personal relationship with your readers.
Really cool idea!
http://www.mybloglog.com/buzz/community/
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Thanks to Jeff Schmidt for the heads up on a recent study on WOM recommendations. The study (from GfK NOP) suggests that over 80% of recommendations occur offline although over 1/3 cited the web as an influential source for triggering recommendations.
Overall, this is no surprise. Most studies suggest offline vs online WOM sits at between [...]
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Check out parts 1 and 2 (posted today) of Bryan Eisenberg’s look at the rise and rise of WOM. Makes for an interesting introduction to the space.
http://www.clickz.com/experts/crm/traffic/article.php/3615076
http://www.clickz.com/experts/crm/traffic/article.php/3618376
Happy reading…
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Take a look at this latest issue of Business Week which runs an article entitled ‘Polluting the blogosphere’. Jon Fine takes a look at http://www.payperpost.com, a company paying bloggers to buzz about brands.
"Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want [...]
