Pay per Blog buzz

Take a look at this latest issue of Business Week which runs an article entitled ‘Polluting the blogosphere’. Jon Fine takes a look at http://www.payperpost.com, a company paying bloggers to buzz about brands.

"Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they’ll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates."

With the WOM marketing industry pulling for a common code of ethics to govern WOM campaigns, this venture seems rather out of touch with the space.

Thanks to Rob Ricci for heads up.

Brought into the world on Tuesday, July 4th, 2006 and filed under Uncategorized.