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Well, that’s all from SL 06. Overall, the conference prompted more questions than answers as to the future of this amazing social networking platform. As SL starts to develop real world issues and concerns (intellectual property rights, land, business ownership etc) protection of these will require a very well structured plan. Are we going to be talking about [...]
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Panel discussion on branding in SL. At the moment the business infrastructure is pretty basic although offline business practices seem to be the way to develop and grow the economy. A now famous bubblegum machine vendor has resellers all over SL - with units in more than 2000 locations. Off-world advertising and marketing like manufacturer blogs and websites [...]
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Most animated talk so far on sex and relationships in SL. It’s amazing what a growth industry this is. One of the questions asked from the audience was ‘Am I cheating on my partner by engaging in relationships in SL?’. Not an easy question to answer.
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Top story on the Metaverse Messenger (being handed out at SL convention), ‘a real newspaper for a virtual world’ entitled ’Suzanne Vega makes her Second Life debut’. She was trained to control her avatar, who was created to look just like her. She is the first artist ever to perform in the metaverse controlling her own character.
Watch more [...]
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The current panel has just discussed business and SL. What resonated most as most important for brands to understand is the need to create value for residents. In the spirit of other social media, collaboration, open dialogue and building valuable experiences are key deliverables.
What’s not worked out is any consensus of how active participation by big [...]
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Really interesting introductory speech by Mitch Kapor, founder of Lotus. Mitch is principal investor in SL. What really resonated was his desire for the platform to be developed by the users. He sees the role of Linden being to facilitate user development of the space. He was also very aware of the need for SL [...]
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The SL conference is now underway and speaking is Jerry Paffendorf from the Electric Sheep Company. According to the speaker, the current membership is a whopping 536,000.
Channel 4 has just aired a series of films in SL which are now showing on the main screen. It’s a walkthrough of the space, particularly the way fledgling [...]
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This is my first post from San Fransisco on the eve of the Second Life convention. By way of an introduction to Second Life, check out this video complilation of some of SL’s special spots K/O Artilect.
http://www.youtube.com/v/rb3nSKxCZFE
There are some fledgling examples of real life businesses starting to take themselves into Second Life. Check out this [...]
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As it slithers into US cinemas, it’s worth reflecting again on just how influential the social media space has been in creating this monster - even from as far back as Sept 2000. The blogosphere buzz has pretty much forced the studio’s hand into keeping the title and even some last minute script changes have been made [...]
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Over 50% of UK 16-24 year olds are now using social networking sites at least once per week. They are also watching less TV in favour of the web. Among the same demographic, nearly 20% say they run their own blog and over 30% share comments, opinions and media in the blogosphere. These figures are twice the national [...]
