More from WOM moms

By Mike Davison

More evidence (see also here) that the most influential of purchasers, the mother, relies heavily on Word of Mouth to guide purchasing decisions. WOM, the evidence suggests, is especially important due to this group not having the time (or inclination) to factor in traditional advertising. Latest Ketchum research here.

Thanks to Ian McKee for the heads up post.

Brought into the world on Thursday, November 30th, 2006 and filed under Uncategorized.

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