New York Times on data mining

Really interesting piece in the New York Times on the growing importance of data mining in a multitude of disciplines ranging from crime prevention to advertising and marketing. What’s most exciting to us at the moment in this field is use of web based data to predict future consumer purchasing behaviour. Tracking online consumer conversations where ‘intent to act’ is expressed has yielded some interesting results so far when extrapolated over client sales figures.

New York Times piece here.

Brought into the world on Sunday, May 20th, 2007 and filed under Uncategorized.