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Inetresting study covered on eMarketer on business WOM.
"One-to-one communications make the difference in the B2B industry," says eMarketer Senior Analyst Lisa Phillips. "Word-of-mouth can be generated from trade events such as shows and conferences. The Internet helps to sustain marketing momentum."
Read more here.
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"Squawk is a tool for the metaverse Second Life, and allows you to connect your client up with services like the growingly popular Twitter and Jaiku and share your experiences with friends, family and strangers alike. Squawk makes it easy to let your friends know whats up and how to find you inworld, and because [...]
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It’s not the business centre that interests me per se, although the demo vid looks uber cool. It’s the application of ROI metrics that are being considered. Will watch with interest.
http://www.webmetricsguru.com/2007/05/ibm_opens_new_virtual_ibm_busi.html
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Google is having a ‘Searchology’ day today to talk around the past, present and future of the Google search platform. Check out the webcast here.
Follow the updates from http://searchengineland.com/ for more juice.
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1/ Engadget receive an email from a ‘credible source at Apple’ saying iPhone and Leopard are to be delayed. 2/ Engadget post information.3/ Apple stock drops 2.2%.4/ Email found to be fake.
Ouch! Just goes to show how much an influence these places have. Thanks to Crave.
**updated**
Interesting post mortem.
http://gigaom.com/2007/05/16/apple-stock-hacking-the-power-of-disinformaton/
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Loving Twittervision. Now here comes Flickrvision. Brilliant stuff and another notable development in location based social media. Thanks for the Flickrvision heads up to Rob Scoble.
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The US army has decided to stop letting soldiers use certain high profile social networking and file sharing sites like You Tube and MySpace from military networked computers. Previously this was a way of soldiers keeping family and friends up to speed with events in warzones but chiefs say it’s too risky and the information potentially [...]
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According to the site;
"Meetro is the world’s first location-aware IM client and real-time social network — which means Meetro allows you to meet real people in your neighborhood."
It has all the features of IM but you can also see people who are signed in close to you geographically and connect with them.
What a great tool when [...]
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You Tube are toying with this. Now Metacafe are looking at using contextual adds over video content. I just can’t believe this is the best solution for consumers - overlaying ad material over video content. It just seems too intrusive to me.
Thanks to Beet.
http://www.beet.tv/2007/05/contextual_over.html