Yahoo hire social profs to build social network savvy

Yahoo are hiring two well know economics and sociology researchers (Duncan Watts and R. Preston McAfee) to head their arm dedicated to understanding the ebb and flow of human interaction on social networks. Duncan Watts, sociology professor at Colombia explains his remit as "trying to understand how social networks and communities evolve over time, how people influence each others’ behavior and how people find things that are useful."

Will be interesting to track this crack research team’s progress and it’s refreshing to see a non-computer science lunge towards web 2.0 evaluation.

Thanks to Cnet news.

Brought into the world on Thursday, May 10th, 2007 and filed under Uncategorized.