Business blogging - latest figs

Firms have a very low involvement in the blogosphere - only 5% are active in the space according to Web Trends commissioned report. As eMarketer says in their coverage, analysing the space to gain insights into what the brand experience is from the consumer perspective as well as empowering consumers to talk more online are certainly areas of involvement that can work beyond simply posting to a blog.

More here.

Brought into the world on Thursday, August 30th, 2007 and filed under Uncategorized.