Apple’s attitude to social media

By Mike Davison

Here’s a post written by frustrated ex Apple developer Jens Alfke on the company’s closed attitude to social publishing. Here’s the most interesting bits for me;

Attitudes to social software
I’m fascinated with social software. Apple isn’t. Despite some promising starts, the most I’ve been able to get accomplished in that vein at Apple was iChat [the IM part; I’m really not interested in videoconferencing], Safari RSS, and the “PubSub” [which turned out to be “RSS and Atom”] framework. There were some very promising prototypes of sexier things, but I really can’t talk about those, other than to say that they were canceled"

Attitudes to employee blogging
And then there are blogs. Apple doesn’t like them, not when they talk about it. (Big surprise.) I’ve heard it said that there are hardly any bloggers working at Apple; there are actually a lot more than you’d think, but they mostly keep it a secret. (I could out a few people, including at least one director…) I think Apple’s policy on blogging is one of the least enlightened of major tech companies; Microsoft in particular is surprisingly open.

I believe in being individual, and open. It always got on my nerves that there were so many things I couldn’t write about (not confidential information, of course, just public stuff) without the very real chance of waking up to a testy email the next day.

Thanks to Apple Insider for heads up.

  • Ke Li
    I totally agree with you on it. It is needless to say media fragmentation is pulling companies to find out a brand new communicational tool in the first place. Social media can certainly assist a company to get feedback from their target audiences in a fast-paced manner. From all the aspects of marketing management, social media can potentially change the traditional way how companies carry out their marketing activities and evaluate the success of them. However, some people just do not have the abilities to face the 21 century.
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