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It is always a pleasure when a guru passes on information. In this case the we are being shown the light on how to get an article Dugg effectively on social-bookmarking site Digg by Social Media observer Dan Zarella.
Rather than focusing on the playing of algorithms, a subject examined thoroughly already, Zarella has concentrated on [...]
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As social networks look set to go mobile your ability to be ever present within your favourite spaces will be fulfilled!
Mobile social networking is not an unexpected trend by any stretch, but things are approaching a tipping point. With new sites arriving thick and fast designed specifically for connecting while away from your laptop, [...]
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The type of individuals clicking on banner adverts has been outlined thanks to a collaborative study undertaken by comScore, Starcom Media and Tacoda. For those investing heavily in this method of promotion the report is not pleasant reading, as it indicates around 50% of hits are being generated by a non-profitable minority of about 6%.
Profiling [...]
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What is a major European sporting event if not an opportunity to hang a viral game in the name of marketing? Well, to see this sort of thing done as it should be, visit Euroball. Utilising football’s UEFA Euro2008 championship, the JVC (official Euro2008 partner) sponsored game revels in competitive joy with no pretension.
Euroball is [...]
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France’s number one social network - Sky Rock - is expanding. Available in five languages there is no immediately obvious barrier to the growing membership figure.
Tagged as the “Free People Network” Sky Rock was born from the mind of Pierre Bellanger in 2002 and is linked closely to the radio station of the same [...]
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Ever wondered how the blogosphere is feeling? If you have, then I suggest you head to the website We Feel Fine. You’ll be confronted by a universe of floating circles and squares each representing emotions expressed across the net. Click on one to be given a slice of context in which the emotion occurred, and [...]
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Academics have published a study that illustrates a strong correlation between album sales and Word Of Mouth. Researchers followed a total of 108 albums, tracking sales and blog posts on each.
Marketeering posting aside, if an independent album had over 40 posts written on it before release, then sales would typically increase three-fold. Arguably a [...]
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Now in place are the tools for the ascendance of the MySpace developer, as the social network has released its developer platform. A late comer to the application building software shenanigans, they should be able to avoid the pitfalls that other networks have experienced, something that Adam Ostrow mentions in his article on Mashable.
There [...]
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Proctor & Gamble got the two marketing methods working in unison over Super Bowl weekend, providing Word Of Mouth for an instant stain removal product using a TV spot (excuse the pun) during the NFL’s concluding extravaganza of a game.
John Eckberg at The Enquirer discusses the online results of 30,000 visits by the end [...]
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The social graph of an individual maps how he or she is linked socially online. Previously this has been achievable, but done in a binary method which is limiting. However, a social graph is created typologically and is therefore far more detailed and in turn useful. A lengthier explanation is available from O’Reilly Radar.
Discussion on [...]
