The Traditional and Social Media hook-up
By Sam ChimesProctor & Gamble got the two marketing methods working in unison over Super Bowl weekend, providing Word Of Mouth for an instant stain removal product using a TV spot (excuse the pun) during the NFL’s concluding extravaganza of a game.
John Eckberg at The Enquirer discusses the online results of 30,000 visits by the end of Sunday, 100,000 YouTube views and 5,500 spoofs uploaded of the Talking Stain commercial. A good return on $90,000 a second?
