What better way to begin the New Year…
By Sam Chimes
The skeleton crew is out and the full go team at 1000heads is back in motion. And since this is the first entry of 2009 it seems appropriate to test the resolve of your resolutions!
What better way than the latest social media app created by Burger King? Admittedly scepticism may be rife surrounding the marketing credentials of the fast food giant after the still prevalent, yet arguably misguided, Whopper Virgins campaign (reaction here).
Forget that though… it’s a new year and Burger King are attacking those two faves on the resolution list – ‘get fit’ and ‘be a better friend’ with the Facebook app “Whopper Sacrifice”. The idea is explained on the installation site, “Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.” Simple. Cut out the dead wood in your friend list and partake in some red meat between bread courtesy of Burger King. As good a way to start the year as any…
The clincher of course is that when you sacrifice a friend it gets shown in the activity feed. Meaning everyone can see that you value free fast food more than that kid you never noticed at school, but figured may enter a spiral of self loathing/pity should you deny his request for virtual friendship…
