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Marketing, advertising and research Bible Admap has unveiled its WOM-focused April issue and we’re delighted to be guest experts with a 2,000-word double page spread.
In the, um, snappily titled ‘Push WOM frontiers by tapping into passions of brand advocates’, I describe why word of mouth needs a new lexicon, and why brands need to understand their [...]
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Who would you rather trust - the BBC or a blogger? asked Nick Cohen in yesterday’s Observer, concerned at how the broadcaster is cutting journalists and pouring resources into its presences online. Of course, newspapers must adapt to the space when mobile and citizen journalism is becoming so powerful, but as Clay Shirky has noted, [...]
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I stumbled across Tag Galaxy a week-or-so ago and it is still stealing minutes from my day with alarming regularity.
Essentially a search engine for Flickr, Tag Galaxy’s prowess is its simplicity and visual grace. Enter a search term and it becomes a sun at the centre of a solar system with associated tags [...]
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The great thing about Michael Stelzner’s Social Media Marketing Industry Report, based on the habits of 900 marketers, is the way it shows marketers waking up to the importance of social media: 88% of them are using it in some way. The worrying thing is that 72% of them have only begun using it in [...]
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Following on from our discussion about B2B as a passion community, we’ve come across VendorCity, a B2B word of mouth referral service with accompanying Twitter feed and private LinkedIn group. What’s particularly interesting is their emphasis on quality over quantity, which led to them reviewing and moderating entries to safeguard ethics and reliability:
“Our goal is not [...]
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Thought provoking post here from Paul Worthington about the role of brands in social media. The point made is that a brand’s influence is now most successfully deployed via active conversational involvement.
“In today’s world, the way to achieve this is not through bigger advertising budgets or better creative, but through involvement – first by observing [...]
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Interesting ‘WOM espresso meeting’ this morning with various agencies and companies considering ‘What alternative media can do for your brand in a recession’.
Ivan Palmer from Wildfire presented a coherent and practical deck (which you can see here) about approaching word of mouth as a pervasive discipline, and Steve Barton from WOM UK (in which we are a [...]
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Most word of mouth campaigns target ‘influencers’ whose authoritative and popular social media presences can provide instant conversational dynamite. However, the flaws in current methods of measuring influence have become something of a hot topic as our social media lives become ever more granular and amorphous - and we also like to overturn assumptions of [...]
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Yep, this is me, writing about word of mouth for Food and Beverage International, the leading magazine for food and beverage manufacturers in Europe, with insights from our work with the likes of Stella Artois and Miele. I look like a bit of an eager beaver, but hopefully I’m talking some sense. Read the [...]
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“Top o’ the morning to you”, “what’s the craic” and all of the most clichéd Irish stereotypes that a plastic paddy can muster – for last Tuesday (St. Patricks day for those of you who had forgotten) saw the descent of 1000heads and some of the internet’s finest ‘foodies’ to the Miele Experience Centre in [...]
