Assigning value to online reviews

Interesting discussion going on over at the Economist’s Technology Quarterly about just how important online reviews have become, with new research from Bazaarvoice showing that “visitors are more reluctant to buy until a product attracts a reasonable number of reviews and picks up momentum”. But with the new ‘helpfulness’ rating on Amazon reviews emphasising quality as well as quantity, measuring the ‘value’ of these conversations can be a complex beast.

I spent a rather excellent couple of hours with our strategy team yesterday, discussing a unique new model they’re working towards for measuring the influence, impact and financial value of word of mouth – exciting times.

For the moment, check out the full Economist post here.

Brought into the world on Thursday, March 12th, 2009 and filed under Uncategorized.