Breakfast with a shot of WOM

Interesting ‘WOM espresso meeting’ this morning with various agencies and companies considering ‘What alternative media can do for your brand in a recession’.

Ivan Palmer from Wildfire presented a coherent and practical deck (which you can see here) about approaching word of mouth as a pervasive discipline, and Steve Barton from WOM UK (in which we are a governing member) chaired discussion around challenging assumptions around metrics, influence and quick wins. My favourite quote from Ivan: “you can’t just dip your toe in anymore. The time for experimentation is over, this is about long-term strategy”. If you’re interested in coming to the next one, focused on measurement, let Steve know. The bacon butties are particularly good.

Brought into the world on Wednesday, March 25th, 2009 and filed under Uncategorized.