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Last night I re-read Marc Prensky’s well-known 2001 treatise Digital Natives, Digital Immigrants. I’ve been noticing how many of our clients still believe that there is an unbroachable chasm between ‘real people’ - those brought up on eye contact and conversation around the dinner table - and ’social media people’ - those whose every move and [...]
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Dirk Shaw recently wrote a post on why engaging as a brand in social media is like running a marathon.
Our MD Mike Rowe seems to have taken this rather literally as he tackled the London Marathon last Sunday, for the second year in a row, and beat it to a bloody and victorious pulp. Hoorah! He’s been [...]
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The issue of sponsored conversations (otherwise known as paid content, pay per post and so on) is an intransigent old chestnut - I’ve already posted at length about our own stance here - but that’s because it is central to the integrity, effectiveness and longevity of word of mouth marketing.
Last week, Mark Penn produced some [...]
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Well, pretty easily, actually. Just as there was a time when we were perfectly capable of meeting someone in the pub without SMS, there was a time when we managed to maintain our friendships without Facebook, talk about the weather without Twitter, and share our creativity perfectly well without Flickr or Metacafe.
But we did live in [...]
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My guest article on ‘Chasing social media tools’ has just been published here by WOMMA (the Word of Mouth Marketing Association) and used as the leader for the lastest issue of their newsletter (subscribe on the sidebar here).
It’s an extension of some of the thinking I’ve been posting up on this blog and examines the [...]
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The second installment in my trilogy on word of mouth and social media for Tech Weekly has just gone online, exploring the tension brands experience in acknowledging consumer power yet retaining their identity:
Read the full thing here (you simply need to register for free) - comments welcome!
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Undoubtedly the Twitter Fail Whale is a Web 2.0 icon, but things don’t stop at the trendy edge of internet-based appreciation. Rather, in a horrific case of cliché, the Fail Whale is so much more.
Appearing in moments of Twitter downtime, the Fail Whale diffuses user frustration, until the micro-blogging site recovers allowing 140 character [...]
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What do Oprah, Demi and this brilliantly earnest ginger video blogger have in common? Yep, they all love Susan Boyle, the Britain’s Got Talent warbler from West Lothian who is being touted as the biggest YouTube sensation ever.
The deluge of articles about why she’s the perfect meme - from FreshNetworks’ rather fuzzy declaration that she’s [...]
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We’re always banging on about ongoing listening being the key to word of mouth marketing, so I read ReadWriteWeb’s post on The Future of Social Media Monitoring with interest, in which Marshall Fitzpatrick looks at the host of affordable tools available to track online conversations, but also considers their limitations and what needs to emerge [...]
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Following on from my rant about brands jumping on every new popular social media tool as the ‘key’ to their word of mouth strategy, our lovely and scarily switched-on researcher Rich reminded me of this post from last year, in which business guru Tim Walker compares our new technologies with the forms of communication that [...]
