Authority to presence
By Mike DavisonLots of talk about Twitter and its effect on link sharing. A little while back, Brian Solis and Dorrion Carrol debated whether Technorati’s “authority” model was being affected by micromedia (mainly Twitter). Today another similar post on SEOmoz.
The wider point being considered is whether property development - a more traditionally PR focused blogging practice of growing audience and building traffic - is decreasingly relevant as a pin to hang influence on.
It is. Tracking and measuring “influence” and “authority” based upon venue based link structures is limiting. Social media is about presence over platform and identity over institution - we are everywhere, not somewhere and influence is a hobo.
