Authority to presence

By Mike Davison

Lots of talk about Twitter and its effect on link sharing. A little while back, Brian Solis and Dorrion Carrol debated whether Technorati’s “authority” model was being affected by micromedia (mainly Twitter). Today another similar post on SEOmoz. 

The wider point being considered is whether property development – a more traditionally PR focused blogging practice of growing audience and building traffic – is decreasingly relevant as a pin to hang influence on.

It is. Tracking and measuring “influence” and “authority” based upon venue based link structures is limiting. Social media is about presence over platform and identity over institution – we are everywhere, not somewhere and influence is a hobo.

Like this?

Brought into the world on Friday, April 3rd, 2009 and filed under Uncategorized.

  • http://www.1000heads.com/?p=1420 1000heads: The Word of Mouth People » Remember blogs?

    [...] way, but the new fear is whether bloggers are the ones brands should be pursuing after all. Measurements of blog influence are becoming increasingly nonsensical, but it can be even harder to define the influence of those using other [...]