“One of the most strategically mature pieces I have read on social media”
By Molly FlattMy guest article on ‘Chasing social media tools’ has just been published here by WOMMA (the Word of Mouth Marketing Association) and used as the leader for the lastest issue of their newsletter (subscribe on the sidebar here).
It’s an extension of some of the thinking I’ve been posting up on this blog and examines the worrying trend for brands to pursue a reactive, messy approach to word of mouth by jumping on the latest big social media tools such as Twitter, rather than developing a selective and meaningful strategy that will be relevant to them. I’m delighted to see it seems to have hit a chord – commentor Craig Baddings has called it “one of the most sensible, grounded and strategically mature pieces I have read on social media” – so do head over and let us know what you think.
