This week sees us cropping up in a couple of very different publications. First I talk to Andy Pemberton about what ‘social media experts’ mean in The National newspaper of Abu Dhabi here. Then I’ve written a nice meaty article talking about how WOM can be used in all kinds of exciting and effective ways for museums [...]
Great post from AdAge on why Unilever CMO Simon Clift thinks word of mouth is so important. Talking about their Lifebuoy programme, which helps cut deaths from diarrheal diseases in developing markets by spreading the word through mobile technology, Clift uses a phrase that particularly resonates: “It’s a sort of enlightened self-interest. It’s not about philanthropy. It’s [...]
What’s our Twitter strategy? What’s the next Facebook? How do we make inroads on the latest mega-platform before anyone else? For some brands, social media marketing has become a tools and technology chasing exercise. Once the mainstream media latch onto a platform, companies feel that if they’re not instantly on-board with a host of apps, [...]
Mapping web trends for 2009 may not seem that impressive, it is April after all. Nevertheless, when it is mapped onto the Tokyo Metro it becomes a little bit more exciting than it may have originally sounded. If you then take into account the fact it features the 333 most prominant web domains and the [...]
Carrie at FutureGov has just posted some great images of the shindig we sponsored for G20 Voice and We20 bloggers in Shoreditch last week. Created with flickr slideshow. Oxfam’s G20 Voice project, where 50 well-respected global bloggers were invited to London to blog right from the heart of the G20 Summit, was too good a [...]
Mindshare have released an interesting report examining the social media activity of six major brands (Dow Chemical, John Deere, NetApp, New York Life, Toyota, and Vodafone) and how their failure to engage with certain communities, or address issues emerging from consumer conversation, is leaving them vulnerable. The full report costs big dollar but you can [...]
You can’t escape. Today I’m in Tech Weekly talking about how user generated content is changing the marketing landscape for brands. Here’s a glimpse: You can see the full article here – just register and you’ll be able to see it for free.
Edelman’s Trust Barometer 2009 has shown us that trust is one of the biggest issues facing brands across the world. With trust in American brands down 77%, and the UK, France and Germany clinging onto an abysmal 36%, only emerging economies such as China and Brazil are seeing an improvement on last year. And the [...]
Lots of talk about Twitter and its effect on link sharing. A little while back, Brian Solis and Dorrion Carrol debated whether Technorati’s “authority” model was being affected by micromedia (mainly Twitter). Today another similar post on SEOmoz. The wider point being considered is whether property development – a more traditionally PR focused blogging practice of growing audience and building [...]
Andrew Harrison’s piece in Marketing Week last Wednesday got me, well, a little riled. Challenging “the whirl of advertiser excitement about all things digital”, he believes that “the online social networking emperor has no clothes” as it is an “inappropriate” advertising medium that fails on “delivery of audience and generation of revenue”. Read the whole [...]
