Talking WOM from Abu Dhabi to Malaga

This week sees us cropping up in a couple of very different publications. First I talk to Andy Pemberton about what ’social media experts’ mean in The National newspaper of Abu Dhabi here. Then I’ve written a nice meaty article talking about how WOM can be used in all kinds of exciting and effective ways for museums and galleries, including a discussion of our work for The V&A, in the latest issue of Museums Journal (sadly access for members only).

I’ll also be talking at the Communicating The Museum conference in Malaga this June. It’s on the theme of digital and personal networking: making the most of the connected world, so if you’re interested in how cultural organisations can engage with their audiences in new ways, book now. Sun, sangria… oh yes, and hardcore cultural conversation. How can this not be good?

Brought into the world on Thursday, April 16th, 2009 and filed under Uncategorized.