Tech Weekly: Consumer is king

By Molly Flatt

The second installment in my trilogy on word of mouth and social media for Tech Weekly has just gone online, exploring the tension brands experience in acknowledging consumer power yet retaining their identity:
 

Read the full thing here (you simply need to register for free) – comments welcome!

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Brought into the world on Wednesday, April 22nd, 2009 and filed under Uncategorized.