Tech Weekly: The UGC mentality

By Molly Flatt

You can’t escape. Today I’m in Tech Weekly talking about how user generated content is changing the marketing landscape for brands. Here’s a glimpse:

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  • Mark John

    Really good article, i believe all your points are pretty much spot on. The road a head is not an easy one for marketing teams, like you say, the rules have changed and now the consumers are in charge. gone are the days when “People can have the Model T in any color – so long as it’s black” – Henry Ford