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It’s Friday, the sun is blazing, and I don’t know about you but I’m only just about up to looking at some pretty pictures. Thankfully, some natty new social media visualisations are doing the rounds. First is the rather beautiful Twitterverse map, created by Brian Solis and Jesse Thomas, which ‘visually charts the important tools [...]
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There is an increasing tension in the way companies are using social networking as an internal operations and business branding tool. Deloitte, who have announced that almost one-third of executives are in on the game, have also written at length on how business leaders are struggling to communicate with Generation Y. And as you can [...]
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As social media gets bigger and noisier, filled with conversations from all demographics and countries, our natural instinct is to retreat to ever more specialised and granular communities. The best social platforms make us feel that we belong, and the easiest way to achieve that is to connect through a shared passion. This is why [...]
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The idea of kitsch making you rich is not fool-proof, so no morose posting here when your faux antique globe that opens up to reveal itself as a hidden drinks cabinet (undoubtedly containing Malibu) fails to bring in the readies. However, the formula has worked for the t-shirt company behind the Three Wolf Moon tee [...]
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A little while ago Elishka and Claire from Agenda, the leading European communication agency for the cultural sector who run the Museum Strategy blog, dropped into our London office to talk to me about using word of mouth marketing in arts and culture organisations.
They’ve just published the podcast of our conversation, so if you’re interested [...]
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My latest article for the Word of Mouth Marketing Association looks at why we must ensure that word of mouth is not pigeonholed as experimental, digital or innovations marketing. It was inspired by reading Shop.org and Forrester Research’s 2009 State of Retailing Online report, about which ReadWriteWeb made this comment: “even those companies that are planning [...]
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I’ve spent the past two days plugged into my dongle, travelling between Darlington and Newcastle to give half-day workshops for culture and arts organisations in the north east of the UK. Impeccably organised by Audiences North East, it has been a welcome opportunity to talk word of mouth and social media with the museums, galleries, [...]
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This could be the year when social search finally starts to fulfill its potential. With peer to peer opinion the most influential content on the web, users want to bypass all the slick official sites and repurposed PR blurb to access the honest, eclectic real time stuff being created every second across a host of [...]
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Depending on who you listen to, social media is either the death or the resurrection of the music industry . But with any muso worth their salt streaming Spotify, and with the likes of YIQYAQ (a personalised online radio community), Tweekly.fm (a Last.FM/Twitter mashup) and Charts.fm (a chart remixing site) on the rise, no-one could deny that [...]
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I had a very interesting conversation recently with Charlotte Hardie from RetailWeek about how brands can capitalise on the influx of tourists visiting Britain to make the most of the painfully weak pound. She wanted to know how a word of mouth approach could help.
My initial response was that this is a great opportunity for [...]
