Kitsch will make you rich…

The idea of kitsch making you rich is not fool-proof, so no morose posting here when your faux antique globe that opens up to reveal itself as a hidden drinks cabinet (undoubtedly containing Malibu) fails to bring in the readies. However, the formula has worked for the t-shirt company behind the Three Wolf Moon tee – with a little help from some internet japery.

The t-shirt, being sold on Amazon, experienced a 2,300% sales increase after site users started posted tongue-in-cheek reviews. BBC News posted a few of the comments,

“…the Three Wolf Moon T-Shirt gave me a +10 resistance to energy attacks, +8 Strength… and I have successfully solved 7 crimes in my city…”

“Fits my girthy frame, has wolves on it, attracts women but cannot see wolves with arms crossed”

And my favourite from a quick delve,

“It is well established that clothing in this season’s highest fashion must contain a wolf to moon ratio of 3 to 1. Until the availability of this shirt, every day I was reduced to wearing either my 9 wolf 3 moon fedora or my 4 wolf 1 moon sweatshirt along with my 2 wolf 1 moon cummerbund. Thanks 3 wolf 1 moon shirt!”

The company is apparently a little disgruntled by the comments, not that you’d know it from firm’s art director, Michael McGloin, who described the whole thing as “fantastic”.

Funny thing WOM – comes in all shapes and sizes.

Brought into the world on Tuesday, May 26th, 2009 and filed under Uncategorized.