Podcast on cultural WOM strategy

By Molly Flatt

A little while ago Elishka and Claire from Agenda, the leading European communication agency for the cultural sector who run the Museum Strategy blog, dropped into our London office to talk to me about using word of mouth marketing in arts and culture organisations.

They’ve just published the podcast of our conversation, so if you’re interested in listening to me grapple with questions such as: What is word of mouth marketing? What exactly is a “word of mouth evangelist”? Why and how should museums be using word of mouth marketing? – and in finding out more about how we used WOM to help the V&A reach out to a whole new audience for their Cold War Modern exhibition last year – head over to the blog or download the podcast directly here.

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Brought into the world on Tuesday, May 26th, 2009 and filed under Uncategorized.

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