Tech Weekly: Can’t buy me love

By Molly Flatt

In the concluding part of my trilogy for marketing newsletter Tech Weekly, I tackle the thorny issue of sponsored conversation, pay per post and incentivised WOM, summarising the 1000heads approach that regular readers of this blog will know well: that brand evangelism is earned, not bought. Tastebud-tempting screenshot below, but click through here and register to read the rest for free.

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Brought into the world on Wednesday, May 6th, 2009 and filed under Uncategorized.

  • http://www.furlongpr.com Ross

    Hey Molly, great piece. Sponsored customer comment is indeed wrong headed. A case of old school marketing blundering into online trying still to broadcast their doctored messages. Edelman’s trust barometer seems increasingly farsighted as the democratisation of customer communications continues.