Archive for June, 2009

Barcamp Transparency tackles the big social media questions

Share
As the Iranian protests remind us just how powerful - and threatening - a medium social media can be, questions around what an open and democratic society means in the age of Web 2.0 have never been more timely. So Barcamp Transparency, created and organised by our own ethicist Sylwia (who you can find tweeting here [...]


Molly Flatt, June 30th, 2009
Posted in Uncategorized
/ Comments

Sun, sangria and social media: Communicating the Museum 2009

Share
Date: Wednesday 24th to Saturday 28th June. Location: the sun-soaked Spanish city of Malaga. Event: four days of workshops, keynote speeches, case studies and seriously good socialising with 154 representatives from the world’s best and most interesting museums, galleries and art spaces. Communicating the Museum 2009, organised by Corinne Estrada from Agenda and Damien Whitmore from [...]


Molly Flatt, June 29th, 2009
Posted in Uncategorized
/ Comments

Find the followers that best suit you…

Share
Steven Hodson has followed up his post at Shooting at Bubbles about TweetPsych with a piece for the Inquisitr on the same subject. It basically sees him getting a little twitchy about being profiled in a psychoanalytical fashion by the content of his Twitter feed.
In Steven’s words, the site “analyzes your last 1,000 tweets where [...]


Sam Chimes, June 24th, 2009
Posted in Uncategorized
/ Comments

Remember blogs?

Share
Scott Rosenberg’s forthcoming book Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters sounds like something of a dinosaur in a time when everyone’s talking about Twitter and some even see the long-form blogopshere as a foundering ghetto, but of course it’s a great opportunity to think about the place blogs still have [...]


Molly Flatt, June 22nd, 2009
Posted in Uncategorized
/ Comments

Working with Tourism New South Wales

Share
I’m delighted to end the week with the announcement that Tourism New South Wales have appointed 1000heads to help them build a word of mouth and social media strategy to promote the area, currently focusing on Sydney. Following on from our work in Australia with STA Travel, we relish the opportunity to add to our [...]


Molly Flatt, June 19th, 2009
Posted in Uncategorized
/ Comments

Seth Godin decrees Steven Stills was wrong

Share
It’s a bold statement to suggest that Steven Stills, ranked #28 in Rolling Stone’s 100 Greatest Guitarists of All Time, was incorrect in his belief that if you can’t be with the one you love, then love the one you’re with. Nevertheless, Seth Godin has applied this to the world of word of mouth, found [...]


Sam Chimes, June 17th, 2009
Posted in Uncategorized
/ Comments

A good moan

Share
In social media as in the real world, people love to moan. We thrive on it. Bitching is the lynchpin of many a female relationship; griping the glue of many a session down the pub. I remind clients of this when they panic at the sight of social media users laying into them with glee. It’s [...]


Molly Flatt, June 17th, 2009
Posted in Uncategorized
/ Comments

Making social media’s ’semiotic promiscuity’ work for brands

Share
If you read just one post this week, make it Lingering, Benjamin Kunkel’s brilliantly written and thoughtful essay on the ways in which social media is changing our behaviour. Kunkel grapples with what he calls the semiotic promiscuity fostered by the web, whereby truckloads of ever ’shorter, more frequent, more spontaneous, and more casual’ content [...]


Molly Flatt, June 16th, 2009
Posted in Uncategorized
/ Comments

Selling the right way is OK

Share
Sceptics of social media ROI take note: last week Dell announced that links from its @DellOutlet Twitter account have now generated over $3 million in actual sales. Excellent as this is, ReadWriteWeb has used the news to reinvigorate the debate about what exactly brands should be using Twitter for. Should we be expecting social media [...]


Molly Flatt, June 15th, 2009
Posted in Uncategorized
/ Comments

Gaming leads the social frontier

Share
One of the insights from the recent Advertising 2.0 conference in New York revealed that gaming and virtual currency are among the fastest growing segments in social media. RockYou, Slide, Zynga and Playfish are all examples of young companies creating social applications around gaming, and more established brands are proving quick to pick up [...]


Molly Flatt, June 12th, 2009
Posted in Uncategorized
/ Comments

Older Posts »