US firm Global Language Monitor (GLM) do as you’d expect from the name, monitor language globally, and they’ve declared the millionth English word to be Web 2.0. The term however is, as Mashable’s Adam Ostrow points out, slipping from use despite this ‘official recognition’ – “the term Web 2.0 was certainly significant – and remains [...]
From Brett Borders’ brief history of social media to Jeremiah’s Owang’s five eras of the social web, the evolution of social technologies is well documented. However, there’s still little examination into how the motivations behind social sharing have changed; and there has in fact been a steep growth in the self-consciousness of our brand-based word of [...]
Mashable’s Ben Parr has posted an interesting article that relates to a Twitter spat between two NBA stars. The incident in question has seen the man mountain Shaq ‘dissing’ Orlando’s ace Dwight Howard. The taunts, that included this gem, are not really the reason Ben has decided to discuss the barney, instead focussing on how [...]
Now, when I say friendly discussions, I actually mean explosive falling out… The show began well enough by all accounts, but when Leo Laporte turned his attention to the Palm Pre a question from Michael Arrington sent the whole thing into an irretrievable tailspin. The question on the surface wasn’t a particularly difficult one – [...]
In the below podcast you can hear our MD Mike Rowe talk to Chris Lee from New Media Knowledge. Mike discusses word of mouth marketing; brands and social media; the 1000heads approach; and specific WOM case studies for Nokia and The V&A. It’s a fantastic overview if you’re still confused about exactly why word of [...]
Ever evolving and ever surprising, social media reliably outstrips future predictions; but trends mecca Wired has just published two pretty convincing visions of where it could be headed next. In one corner, David Chartier envisions open source thinking expanding as the walls between the different social media platforms dissolve: your content becomes accessible everywhere, and [...]
ComScore’s report revealing that that the number of people using their mobile device to access news and information on the net more than doubled from January 2008 to January 2009 confirms our long-held belief that mobile and geo-location capabilities will be at the forefront of the next social media evolution. But the ComScore data doesn’t even take [...]
Measuring the value of a word of mouth strategy always involves two elements: getting some reassuring metrics to execs who think in terms of reach, eyeballs and direct sales; and educating companies about the new and different ways in which WOM brings long-term value to them. The metrics can in fact be more precise than [...]
When we explain the 1000heads approach – building sustained brand advocacy through experiences not payment, therby preserving the independence and influence of the resulting word of mouth – clients always ask one thing: why on earth would these people want to get involved? If they aren’t paid, what’s in it for them? The answer is that [...]
