The asset pack gets conversational

Great video from Chris Brogan on a WOM-maximised package he recently received. Arriving in a rusty old jar, the intriguing goodies inside were cleverly designed and personalised to get Chris interested – and talking. Be sure to get to the point of where he pulls out the swim shorts – an inspired inclusion…

The package came from Frenzied Waters who have utilised a tried and tested technique of instigating ‘buzz’, but have done so with masses of creativity, making it seriously effective. A little bit of thought can go a long way. Hats off.

Brought into the world on Friday, July 24th, 2009 and filed under Uncategorized.