How to get the most out of your staff using social media

By Molly Flatt

Staff talking about their employers online is one of the thorniest issues around. Companies are increasingly eager to embrace word of mouth and new technologies but also eager not to replicate the recent mistakes of Habitat, Primark and many others who have been on the sharp end of employee WOM gone wrong. So how do you make the most of the people who should be your biggest brand advocates, and what sort of conversations do you need to be having with them to ensure they’re suitably self-conscious when expressing their opinions online? Well, click through here to read my short but practical how-to guide in Utalk Marketing and let us know your own thoughts and stories in our comments below.

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Brought into the world on Tuesday, July 28th, 2009 and filed under Uncategorized.

  • http://www.1000heads.com/2010/01/can-we-stop-overreacting-please/ 1000heads: The Word of Mouth People » Can we stop overreacting please?

    [...] important to remember that social media is a casual, personal space, which can lull employees into letting slip beliefs they regret. But we don’t want our brands to be perfect, we want them to have conviction and personality, [...]