In light of recent non-credible rumours of Jeff Goldblum’s death and unknown life forms harboured by North Carolina sewers, Mashable have put together a top 15 web hoaxes of all time post. It all echoes the sentiments of many members of the various educational institutions that I’ve stumbled through – don’t believe everything you read [...]
We’ve always known that word of mouth is one of the key drivers in our decision to see a movie; films are classic water cooler and dinner table fodder, and we crave the opinion of people who know our tastes rather than the divisive reviews of cooler-than-thou (or Jonathan-Ross-style sycophant) critics. But thanks to social [...]
All the excitement over the report on teenage media habits written by a 15-year-old intern at Morgan Stanley this week is a little bewildering. Surely a subjective and anecdotal record of one lad’s experiences (and a lad who interns at Morgan Stanley, come to that) can’t be considered the definitive word on the pubescent street? [...]
The journey that a consumer takes when deciding to purchase a product is traditionally portrayed as a funnel: we start with an awareness of a large number of possible brands and then whittle them down, with a little help from marketing on the way. However, McKinsey have just released a very interesting new study that uses [...]
Can anyone still be in doubt that peer to peer word of mouth is the one most influential factor in determining where consumers spend their money, attention and time? Neilsen’s latest Global Online Consumer Survey, which polled 25,000 Internet consumers from 50 countries, has reiterated research we’ve seen year on year by finding that 90% [...]
Actually this isn’t nearly as grizzly as my headline suggests – we’re simply talking mobile mourning. Stan Schroeder has discovered Pocket Cemetery, which is an “iPhone application that lets you create virtual tombstones for your departed loved ones on the iPhone and iPod Touch.” Now I know there is one particular head among our number [...]
It’s been two weeks since Communicating the Museum brought institutions such as the Tate, Louvre, Prado, MET, Reykjavik Art Museum, V&A, Barbican and Finnish National Gallery to Malaga to discuss social networking in cultural organisations. Tertulia Andaluza has posted a great article in which I am interviewed along with Corinne Estrada from Agenda; Ignacio Herrera, [...]
This screengrab of the intro says it all really – just nip over here to read the rest (you need to register for free) and let me know your take on B2B WOM in our comment section below.
You’ve no doubt read about the new head of MI6, who started his tenure in spectacularly silly style when his wife failed to check her Facebook security settings and released a raft of personal details into the social sphere, including some fetching snaps of Sir John in his stripy Speedos. Now this morning Primark have [...]
Remember Second Life? Yep, the parallel virtual world which was once the frontier of digital marketing for switched-on brands – not to mention the frontier of digital adultery for switched-on cheaters – is an internet-ancient six years old. Techcrunch have just reported on the ongoing popularity of the platform, asserting that it is still the [...]
