Archive for August, 2009

Oxford Tuttle August Edition

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Last night saw a spectacular addition to the Oxford night life, with Oxford Tuttle (#oxtuttle) moving from its morning spot to a much more dazzling evening one. Swapping lattes for lager, and mochas for mojitos the new time went down a storm, with many new faces able to make it along.
Highlights from [...]


Sam Chimes, August 28th, 2009
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Local attitudes to disclosure

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As the need for global companies to coordinate their social media engagement activity increases, the ethics debate on disclosure comes into shaper focus. Take a look at this snippet from the latest eMarketer study.

It’s clear (from these results as well as through our own experience in markets like Russia and China) there are different attitudes across [...]


Mike Davison, August 28th, 2009
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Honest feedback, it’s the best kind…

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I’ve just been in Edinburgh, indulging myself in all the city has to offer at this time of year. If you like any outpost of the arts, you can get your fill in Edinburgh during August. From Michael Morpurgo talking with Clive James to a man throwing Yakult at his audience, if you’re not satisfied [...]


Robbie Dale, August 27th, 2009
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Know your passion connectors

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So 22 days of cricket later and the Ashes are regained by England to the delight of many on the rainy side of the pond. One of the most vocal and passionate of England’s supporters was Lilly Allen  who has a genuine passion for the game. Via Twitter she’s been able to voice this serially to her existing [...]


Tim Denyer, August 26th, 2009
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Flickr and free speech…

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The internet isn’t a stranger to issues on free speech - in fact, far from it. Personally, I see the web as a bastion when it comes to expressing opinion in an open forum and I’m not alone. However, not everyone sees it that way and the most recent clash that caught my eye is [...]


Sam Chimes, August 25th, 2009
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Principles of social marketing

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Some simple but clear insights from Alexandra Rampy on social marketing. Read at your leisure. I found the below list of most interest - a set of principles that any socially grounded marketing project should hold close:
1.   What behavior are we wanting to change?
2.   What problem can we help solve?
3.   Where do we want to go?
4.   What’s [...]


Mike Davison, August 25th, 2009
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What will self-hosting mean for WOM?

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Self-hosting social media platforms are bound to grow. When blog self-hosting through the likes of Wordpress and Blogger has far outstripped the uptake of blogs offered on centralised, branded sites, isn’t it time that the same model was applied to microblogging, lifestreaming, media sharing sites and social networks?
Over at ReadWriteWeb, Marshall Kirkpatrick has given a [...]


Molly Flatt, August 21st, 2009
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The builders’ guide to WOM success

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Another new poster - hi! I’m 1000heads’ business development director, and I’m basically responsible for selling all the amazing stuff my colleagues do. Easy.
Time in the office is precious to me; it’s when I can actually get down to appearing busy. Of course, once in a while my eyes drift to the window to [...]


Tim Denyer, August 20th, 2009
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What do you want from the WOM marketing industry?

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Yesterday afternoon saw my first board meeting as President of WOM UK and it was fantastic to witness the level of skill and commitment in the room.  Word of mouth marketing is a young industry and it’s rare we get an opportunity to have a safe space to learn from our peers and share and [...]


Molly Flatt, August 19th, 2009
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How are you?

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They’re three pretty simple little words, but we use them all the time. They cement our relationships. They’re the catalysts for our conversations. They’re so familiar that most of us barely acknowledge them, responding with an automatic ‘fine’ or ‘good’. But they’re still used as a mechanism of social connection every day, because they mean: [...]


Molly Flatt, August 17th, 2009
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