How are you?
By Molly FlattThey’re three pretty simple little words, but we use them all the time. They cement our relationships. They’re the catalysts for our conversations. They’re so familiar that most of us barely acknowledge them, responding with an automatic ‘fine’ or ‘good’. But they’re still used as a mechanism of social connection every day, because they mean: I care. Before we talk about me, let’s talk about you.
Sadly, those three little words are absent from the relationships and conversations most brands have with their consumers. In the final instalment of my 3-part guide on word of mouth for Utalk Marketing, I try to tackle the big, broad behemoth of a question – how marketers should engage with their customers – with some reminders that the best WOM marketing springs from a clear-eyed acknowledgement of how socialising works.
Read the whole thing here and let us know what you think below.
