Know your passion connectors

So 22 days of cricket later and the Ashes are regained by England to the delight of many on the rainy side of the pond. One of the most vocal and passionate of England’s supporters was Lilly Allen  who has a genuine passion for the game. Via Twitter she’s been able to voice this serially to her existing fan base, many of whom would not have tuned in otherwise. What’s also interesting is that the old stalwarts of cricketing journalism (@aggerscricket, @bumblecricket) have  jumped on her enthusiasm and shared and commented on it with their existing followers. And so The Twitter Ashes was born.

 There’s an interesting lesson for brands in here. It illustrates the power of Social Media and WOM in the way it connects people through shared passions. Now Lilly and her followers know the ‘cricketscape’ a little better and the reverse is true. Both spheres of influence increase. Her passion became a bridge. It will be interesting to see whether all this sustains itself but it’s clear how important a connector can be.

 So, who are the passion connectors for your brand? Who can take you into new conversations?

 If you are thinking about your conversational landscape then drop us a line should you want to begin explore it in detail. You won’t know *who* your fans are or *where* they are until you do…  

Brought into the world on Wednesday, August 26th, 2009 and filed under Uncategorized.