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No, I’m not talking about the ubiquitous swine flu, or even this beautifully-URL’d little gem. I’m talking about the Spanish researchers who have been investigating how the viral nature of online memes is highly dependent on the ‘infectiousness’ of the people carrying them.
Faris Yakob on spreadability
Whereas standard calculations around the viral potential of content focuses [...]
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More good news on the client front. I’m pleased to report that 1000heads have been appointed as Universal Music’s WOM metrics partner across all their labels (Mercury, Island, Polydor, UMTV).
Although it’s not the first time we’ve worked for Universal, the new scope gives us a wider remit and will help Universal follow the evolving conversation [...]
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I’m delighted to announce this morning that, as 1000heads WOM Evangelist, I’ve been voted in as the new President of WOM UK. WOM UK is the organisation the represents the word of mouth industry across the UK, aimed at establishing best practice and ethical guidelines, as well as educating marketers and clients alike about the [...]
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Can’t remember how, or where I found this, but I like it. Simple, charming and a very neat way of passing on an important message.
Why is it great? Don’t think too hard about that, we all think too hard about these things sometimes. Just head over and browse through the archives, it will make you [...]
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A first post from me on this blog, so I thought I’d mark the occasion by gently tossing one of my daily (relevant!) thoughts into the ether…
On the train this morning I listened to my favourite track of the moment - Dog Days Are Over by Florence and The Machine. I love that track. Actually, [...]
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Although you may have already read the news, we are very pleased to announce that Cancer Research has chosen us to lead their WOM and advocacy work in the UK. There’s some great stuff in the pipeline on a brand and fundraising level and we are proud to be involved.
Find out more about the charity [...]
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An interesting read courtesy of Immediate Future. It’s a transcript of an interview with Guy Stevens from the Carphone Warehouse about the way they use Twitter. Like many large brands, it’s been a case of strategy following experimentation, trying things out and learning as they go along.
According to Guy, currently they have around 10 accounts. [...]
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In case you were busy catching up on your DMs last night and missed it, Newsnight - that bastion of the British media - featured an interview with Twitter CEO Evan Williams. Amongst the usual questioning on whether Twitter is just a fad for stalking celebs, it also confirmed that the Twitter capital of the [...]
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The second in our series of word of mouth ‘how-tos’ for Utalk Marketing tackles branded social media presences - how to ensure they are rooted in strategy, bring real value to the communities they’re engaging with, and have the flexibility and longevity to evolve and deepen rather than just be a must-be-on-Facebook flash in the [...]
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Saturday saw 1000heads’ launch event for Tourism New South Wales‘ Awesome Tour of Sydney kick off at the King’s Arms in Wandsworth. We’ve set 12 outspoken individuals with a range of interests in social media a series of creative challenges over the next six weeks, each of which ties in with a particular aspect of life [...]
