What do you want from the WOM marketing industry?
By Molly FlattYesterday afternoon saw my first board meeting as President of WOM UK and it was fantastic to witness the level of skill and commitment in the room. Word of mouth marketing is a young industry and it’s rare we get an opportunity to have a safe space to learn from our peers and share and challenge our thinking on the best, most effective and most ethical WOM practices. We’re asking our members exactly what their hopes, ideas, questions and concerns are for the future of WOM in the UK, but as part of a very global company, I wanted to throw this out to the big wide social mediasphere:
What would you like to see from the WOM industry over the next year?
I’m guessing responses are going to focus heavily on things like establishing coherent and consistent models for WOM ROI; constantly evolving ethical guidelines; more psychological as well as quantitative research into what makes people talk about brands and why; access to practical case studies; and demonstrations of how how offline and online WOM go hand in hand. But go on, surprise me…
A big call out is in order to the other WOM UK board members helping make the WOM industry in the UK the best it can be: Steve Barton from Advokator; Brad Little form Nielsen Online; Andrew Needham from Face Group; Ivan Palmer from Wildfire; Fleur Hicks-Duarte from Pass It On Media; Benn Achilleas from Neoco; Hamish Priest from Oglivy One; Alex Ricketts from Royal Mail; Rob Jenkins from Know; Atheer Al-Salim from Porter Novelli; Alan Parker from Golin Harris and Graham Hansell from Sitelynx. That’s a whole lot of expertise right there, and we want to hear your needs and ideas, whether you’re a brand, agency, bureau, marketer or just a social media fan.
