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This morning I hosted a WOM UK Espresso Briefing where The Guardian’s commercial director Chris Pelekanou and ad planner Katherine Miall unveiled their new Word of Mouth database. By combining existing thinking around what makes people influential with their own piece of qual and quant research, they have developed a communications planning tool in the [...]
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We’re delighted to announce that our longstanding client STA Travel has been awarded ‘best use of social media’ at the Travolution Awards 2009.
Celia Pronto of STA Travel collects her award from Ian Taylor, Editor of Travolution
Up against such competition as ‘Best Job in the World’ by Tourism Queensland and Tripadvisor Facebook apps, the judges -a [...]
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Buzz about Google’s Sidewiki is spreading faster than an autumnal bout of swine flu, and it’s no wonder: the big G’s new plaything helps to turn the whole internet into social media. Sidewiki is basically a conversational sidebar: a browser add-on which allows any user to read others’ comments about any web page and then [...]
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Here’s a little thought…
I was at the theatre last week (a much belated re-acquaintance with Phantom of the Opera if you must know) where I had my interest piqued by the curtain call.
This is the section of the show, that isn’t really a section of the show. The actors are just actors once more, not [...]
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Ah, Twitter. We advise lots of companies on how to use the notorious microblogging platform in a strategic and effective way, and our most common refrain is: don’t broadcast, engage. Yes, Twitter can be an effective way to release highly targeted updates to relevant communities, but it’s designed for dialogue. Brands who can actual [...]
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LFW is always a busy time for us and this year was no exception. Our clients Canon and Miele both sponsor the event, which provided an excellent opportunity to give some social media fashion bloggers the VIP treatment and get them talking about the experience and the people behind it.
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My Friday night was spent perched at one end of the O2 arena with beer in hand cheering as some poor soul was flung at high speed from his chariot. This was, of course, the arena spectacular ‘Ben Hur‘, finally realised after 15 years inside the head of one Franz Abraham.
If you’re based in the [...]
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There’s a lot of buzz around word of mouth marketing, but many businesses and agencies are crying out to be educated on what this industry is really about, what it can do for them, and how they can get involved. That’s why I’m delighted to announce a couple of London-based upcoming events organised by WOM [...]
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More blog upates this week as we’ve added an 1000heads virtual events tab to our front page. We’ve been running virtual events for clients such as Nokia and Microsoft for ages. They provide a platform where those who can’t attend an offline event can still gather, watch live streaming and exclusive content, and network and [...]
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Ever feel like this?
dltq @ Flickr
In ’sometimes I feel like a bitch’, astute blogger and internet researcher Danah Boyd has nailed a familiar sensation:
‘I am drowning in information overload. I cannot read everything that I want to, engage in conversations with everyone I’d like to, let alone deal with high-bandwidith content like video. Over [...]
